Torad: From the Old Gaelic meaning results, profit, or harvest
The proliferation of communication devices, marketing channels and marketing technologies has made it more important than ever to ensure your brand strategy and communications are grounded in true, authentic messages.
The digital landscape is an avenue today's marketers leverage to connect with consumers and influence behavior. Business leaders need to know how digital marketing technology can be combined with strategic brand messaging to drive transformative growth.
Torad Consulting can help you explore these areas and provide smart solutions for your marketing challenges.
The proliferation of communication devices, marketing channels and marketing technologies has made it more important than ever to ensure your brand strategy and communications are grounded in true, authentic messages.
The digital landscape is an avenue today's marketers leverage to connect with consumers and influence behavior. Business leaders need to know how digital marketing technology can be combined with strategic brand messaging to drive transformative growth.
Torad Consulting can help you explore these areas and provide smart solutions for your marketing challenges.
Capabilities
|
BRAND BUILDING
|
DIGITAL MARKETING STRATEGY & METHODS
|
Principal Consultant
Paul Lowrey is a marketing executive with broad B2C & B2B experience in both Internet services (financial services, education and lead generation) and the computer hardware industry.
Paul enjoys leading data driven small & medium enterprise (SME) businesses where he has the opportunity to impact results at all levels of business, from strategic planning or creative strategy & development through to tactical execution of campaigns.
Paul graduated from Haverford College with a B.A. in Philosophy and has advanced degrees from the University of Michigan: an MA in Asian Studies and an MBA.
Outside of work Paul is an active volunteer, donor and participant in our local neighborhood associations. He enjoys the Northern California lifestyle, particularly mountain biking and exploring local treasures.
Paul enjoys leading data driven small & medium enterprise (SME) businesses where he has the opportunity to impact results at all levels of business, from strategic planning or creative strategy & development through to tactical execution of campaigns.
Paul graduated from Haverford College with a B.A. in Philosophy and has advanced degrees from the University of Michigan: an MA in Asian Studies and an MBA.
Outside of work Paul is an active volunteer, donor and participant in our local neighborhood associations. He enjoys the Northern California lifestyle, particularly mountain biking and exploring local treasures.
Principal Consultant
Diane Jones Lowrey is a marketer with deep experience building global brands and leading the operations of global marketing organizations.
Diane's experience spans both the company and agency sides of the business. She started her career at DDB Needham Advertising working with Anheuser Busch, Dial Soap, Energizer Batteries, Discover Card and General Mills food brands.
She moved over to brand marketing at Levi Strauss & Co. where she developed expertise in apparel and retail marketing. She launched and managed their global brands, led global marketing operations and led diversity marketing during her tenure at Levi's. Her experience in diversity marketing included developing programs which targeted the African American, Latina/o, LGBT communities and women. In addition to her brand work, Diane also served on the board of the Red Tab Foundation.
As a consultant, Diane has provided marketing expertise to agencies, brands and non-profits through brand strategy development, marketing planning, operational assessments and competitive analysis.
Diane graduated from Mount Holyoke College with a B.A. in Economics and attended the University of Michigan Graduate School of Business.
Diane is a passionate volunteer who serves on the Board of Trustees of the French American International School and the Board of Directors of the Alonzo King Lines Ballet. Her other volunteer work has supported many other organizations including the Hetrick-Martin Institute and the Museum of the African Diaspora.
Diane's experience spans both the company and agency sides of the business. She started her career at DDB Needham Advertising working with Anheuser Busch, Dial Soap, Energizer Batteries, Discover Card and General Mills food brands.
She moved over to brand marketing at Levi Strauss & Co. where she developed expertise in apparel and retail marketing. She launched and managed their global brands, led global marketing operations and led diversity marketing during her tenure at Levi's. Her experience in diversity marketing included developing programs which targeted the African American, Latina/o, LGBT communities and women. In addition to her brand work, Diane also served on the board of the Red Tab Foundation.
As a consultant, Diane has provided marketing expertise to agencies, brands and non-profits through brand strategy development, marketing planning, operational assessments and competitive analysis.
Diane graduated from Mount Holyoke College with a B.A. in Economics and attended the University of Michigan Graduate School of Business.
Diane is a passionate volunteer who serves on the Board of Trustees of the French American International School and the Board of Directors of the Alonzo King Lines Ballet. Her other volunteer work has supported many other organizations including the Hetrick-Martin Institute and the Museum of the African Diaspora.
Mascot
Jacques Estrella Lowrey comes from a long line of champion Havanese and bring years of experience as our corporate personal trainer guiding us on many long walks and as the company's executive coach, always ready to listen and share a helping paw.